What is the Positioning Canvas? The case of ProtonMail.Positioning is a core part of marketing any product. Effective positioning is a big deal because it makes the difference between a product…Feb 11, 2021Feb 11, 2021
Product Marketing meets Data Science: Customer Segmentation with Cluster AnalysisCustomer segmentation is a core task for Product Marketers. Applying cluster analysis on a (hypothetical) customer database enables PMs to…Jan 26, 2021Jan 26, 2021
